21 Tweet-Sized Tips for Realtors on Social Media Implementation

Social media is changing the way realtors build relationships with their clients and potential clients. While most real estate agents would cease to exist without their phone…and many have embraced the fact that they need a website and an email list, however, most have not quite figured out how to leverage social media into their business building strategy.

Here are 21 Tweet-sized social media implementation tips for real estate agents:

1. Have a plan! Set your goal for using social media, build your strategy & execute. Set your goal for using social media, build your strategy & execute. #RealtorSocialTip Click To Tweet

2. Be YOU on social media! There are millions of #realtors, but only 1 you. Be YOU on social media! There are millions of #realtors, but only 1 you. #RealtorSocialTip Click To Tweet

3. Differentiate yourself from the corporate brand. People work w/ PEOPLE, not companies. Differentiate yourself from the corporate brand. People work w/ PEOPLE, not companies. Click To Tweet

4. Focus locally. Talk about what’s happening in the neighborhoods you serve. Focus locally. Talk about what’s happening in the neighborhoods you serve. #RealtorSocialTip Click To Tweet

5. Engage locally. Follow local businesses & engage w/ them on social media. Engage locally. Follw local businesses & engage w/ them on social. #RealtorSocialTip Click To Tweet

6. Don’t talk just #realestate. Give your audience a reason to follow you even if they aren’t in the market. Don’t talk just real estate. Give your audience a reason to follow you even if they aren’t looking. Click To Tweet

7. Give an inside look into your day. Did something funny/interesting/inspiring happen on the way to a listing? Share it. Give an inside look into your day. Did something funny happen on the way to a listing? Share it. Click To Tweet

8. Build relationships before you sell. Both in #realestate and social media. Build relationships before you sell. Both in #realestate and social media. #RealtorSocialTip Click To Tweet

9. “Why should I work with you?” Your answer should be unlike anyone else’s. “Why should I work with you?” Your answer should be unlike anyone else’s. #RealtorSocialTip Click To Tweet

10. Share what you’re doing – at a charity event, neighborhood meeting? Let people know what you are passionate about. Share what you’re doing. Let people know what you are passionate about. Click To Tweet

11. Answer your buyer’s questions…before they ask. Share FAQs and direct them to your website or blog for the answer. Answer your buyer’s questions. Share FAQs and direct them to your website for the answer. Click To Tweet

12. Be a #GoGiver. The universe has a way of paying you back when and where you least expect it. Be a #GoGiver. The universe has a way of paying you back when and where you least expect it. Click To Tweet

13. Offer a reason for people to opt-in to your email list – checklist, webinar, home valuation, contest, etc. Offer a reason for people to opt-in to your email list – checklist, webinar, home valuation. Click To Tweet

14. Track your social media presence. Keep a list of all the websites you are on and make sure they are up-to-date. Keep a list of all the sites you are on and make sure they are up-to-date. #RealtorSocialTip Click To Tweet

15. Share a variety of content. Discover what format your audience prefers – video, images, text. Share a variety of content. Discover what format your audience prefers – video, images, text. Click To Tweet

16. Respond every time someone engages with you on social media. Don’t ignore the conversation. Respond every time someone engages with you on social media. Don’t ignore the conversation. Click To Tweet

17. Promote other people and businesses. You’ll be doing both of you a favor. Promote other people and businesses. You’ll be doing both of you a favor. #RealtorSocialTip Click To Tweet

18. Make it easy for people to contact you. List your website & phone # in the header image on all social media accounts. Make it easy for people to contact you. List your website & phone # in the header image. Click To Tweet

19. Celebrate new homeowners! Congratulate them, share a photo, welcome them to the neighborhood. Celebrate new homeowners! Congratulate them, share a photo, welcome them to the neighborhood. Click To Tweet

20. Share content that’s helpful before, during and after the sale. Share content that’s helpful before, during and after the sale. #RealtorSocialTip Click To Tweet

21. Listen…and be helpful. People are asking ?s all over social media. Search for the conversations and join in. Listen and be helpful. People are asking questions all over social media. Click To Tweet

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