LinkedIn Groups are one area where true social engagement can take place. But, with over 2.1 million LinkedIn Groups, it can be difficult to know where to start. Here are 7 key types of groups that you should join.
LinkedIn groups of your offline groups
Are you part of a Toastmasters Group or a Lions Club? See if they have a LinkedIn group for you to join. This is a great way to stay connected to your group between meetings.
Do you hold membership in an industry trade group? They may have a LinkedIn group to help connect their members.
Chamber/business networking groups
Chamber and other networking groups have a lot of updates to share. Joining their LinkedIn group is a great way to stay informed of what’s happening at each person’s business.
Groups organized by your competitors
It’s always a good idea to keep an eye on your competitors. Many businesses have set up their own LinkedIn groups. Joining these can help keep you informed of things going on in your industry and put you in touch with others interested in the same industry.
Alums like to help each other. Joining this group will put you in contact with professionals all over the world.
Personal interest groups:
Remember, social media is about building relationships. So, do you like bike riding, fishing, gardening? There’s bound to be a LinkedIn group formed around this common interest. Join the discussion and make some new contacts.
Groups where your target market is hanging out
Take a few moments to think like your consumer. What types of groups are they likely to follow based on their professional and personal interests? Join a couple of these groups to get the inside edge of what they are thinking.