Looking for a way to support local business?

So many local and independent businesses depend on word-of-mouth referrals for their business success. Referrals, reviews, recommendations, engagement and endorsements are all forms of social proof.

 The next time you receive great service at a store or restaurant, enjoy a new locally made product, or have a problem taken care of by a local professional, give them a shout-out on social media. 

 Offer up a dose of social proof by giving one of these a try:

  • Post a picture of you at the establishment or with the product to your social media accounts.(Remember to tag the business in your post.)
  • Write a Yelp, Google or TripAdvior Review. 
  • Visit and “like” their Facebook Page. Invite your friends to like their page as well. 
  • Provide a recommendation on LinkedIn.
  • Peruse their blog and leave a thoughtful comment.

Here’s an example from a photo that was shared on Facebook and Twitter a few weeks ago after a great event hosted by American Family’s Dream Bank.

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While you may be proud of your accomplishments, you might not want LinkedIn sending an e-mail to all your contacts every time you update your profile. The information contained in these automatic broadcasts includes any changes you make to your profile (employment, education, skills, etc.) as well as any recommendations you make and any new…Continue Reading

Are You Committing Any of the Following 7 Deadly Website Sins?

This post is inspired by a webinar hosted by BSETC, in which Scott Stratten, CEO of Unmarketing, gave his insight into the “sins” many business owners commit when designing their company website. Scott also suggested website best practices that can be used to counteract each temptation. The following synopsis may make you rethink your website strategy as you walk the…Continue Reading

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