5 Big Reasons Why You Should Use Facebook Ads
If you’re looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent option. Read on and we’ll look at five of the biggest reasons for this and why you should consider it for your business.
1. It’s PPC
PPC means ‘Pay Per Click’ and is also the format of another very popular advertising network: Google AdWords.
The appeal of PPC is that you don’t pay anything if your ad isn’t effective. You are only paying here when someone actually clicks on your advertisement, meaning you get free exposure for your brand and meaning that you won’t pay a dime if your ad doesn’t encourage anyone to actually visit your site. If you then make sure you dissuade anyone who isn’t likely to be a customer in your ad, you can almost guarantee ROI.
2. It Fits Any Budget
Due to the nature of Facebook ads, this also means you can always afford them no matter your budget. You set the amount you are willing to pay out each time someone clicks on an ad and the only drawback for making this number low is that your ad won’t be shown as often. Even if you only spend a few dollars a week you can still try it out.
When I say a few dollars, I really mean a few dollars. Did you know you can run ads for $1 per day? Yes! The minimum budget is $1 per day.
3. It’s Highly Targeted
An advantage that Facebook has over Google is that it lets you target specific demographics. You can identify and save a custom “audience” to see your ads. You can choose fans that like your page, fans and their friends, or you can create a custom audience you would like to target. You can choose to only show your ad to people who are single, married, above a certain age, female, geographic location, etc.
All this data allows you to avoid wasting money on people who aren’t in your target audience. While Google AdWords is targeted in a different way (it lets you address people searching for particular subjects) it doesn’t provide quite the same control.
4. It’s Social
Another great benefit of using Facebook ads is that it incorporates the power of Facebook’s social aspect. People can like your adverts and share them, or you can use them to send people directly to your Facebook page to get more likes there. If social media marketing is a big part of your strategy then the two are highly synergistic.
5. It’s Easy
Getting started on Facebook is incredibly fast and simple. You can boost a published status update, run an ad to promote your page, or create a campaign to direct traffic to a specific page on your website. You can have an ad campaign up and running in no time to start generating leads and ultimately revenue.
Have you tried Facebook ads?
This is a guest post from Miss Kemya, as part of her Marketing Sparkler Blog Tour, where she’s blogging on a different host blog every day for twelve days.
Kemya L. Scott, Chief Marketing Sparkler, is a marketing and social media strategist, speaker and best-selling author of I’m On Social Media, Now What Do I Say. She teaches her clients how to build a highly sought-after digital brand, increase revenue and create a more successful business. Known simply as “Miss Kemya,” she uses a results-focused, “how to” approach when creating her customized strategies so clients enjoy tangible results quickly and easily. Connect with Miss Kemya at http://marketingsparkler.com.