A question that I’m asked over and over is, “Do I need a LinkedIn Company Page?”. That is quickly followed by, “Do I post to my LinkedIn profile or my Company Page?” In a nutshell, my answers, respectively, are “yes” and “both, but via sharing”. Let me explain. Everyone must start out with a LinkedIn…… Continue Reading
How to show gratitude for referrals on a startup budget
Referrals are the backbone for many businesses. Good business practice teaches us to show appreciation for every referral that comes our way. Some people do this by paying commission. Others do it by sending a note with a gift card. Others like to take their referral partners out to lunch. However if you’re just…… Continue Reading
Why LinkedIn is Critical for Your Personal Brand
In a world of increased competition it is imperative that you stand out from the crowd when it comes to doing business. People don’t simple do business with companies; they do business with people. What you personally bring to the table is often the reason why you win (or lose) business. What we’re talking about…… Continue Reading
How to Engage with Your Facebook Audience
Building a Facebook audience is one thing, but engaging with them to support your brand is something different. First, you must realize that your Facebook audience is not just a number of followers to your page. Your audience is made up of real people. People who want to be part of your story. Whether that’s to…… Continue Reading
How to Build Consistent Cash Flow for Your Business
Why did you start a business? You could be one of the 40% of small business owners that wants more FREEDOM to live your life however you want. Or perhaps you’re part of the 22% whose primary reason for starting a business is because you want to make a difference. Either way, your business is…… Continue Reading
How to Effectively Engage with Your Social Media Community
Sometimes we get so focused on increasing our numbers on social media that we forget why we wanted to build a social media community in the first place. If you’ve fallen into this trap, I’m going to offer you some handy tips for increasing engagement with the network that you’ve already built. Improving engagement…true, authentic engagement…with…… Continue Reading
Why Your LinkedIn Profile Needs an Update in the New Year
Many people think that once they fill out their LinkedIn profile they are done, but that couldn’t be further from the truth. If you want to truly use LinkedIn for business, you need to update your LinkedIn profile regularly. Are you the same person you were a year ago? How about 6 months ago? I’m…… Continue Reading
7 Steps to Measuring Your Social Media Success
No doubt about it — we live in a high-tech world. Marketing today is all about using social media – where your message can spread like wildfire. Or fall flat. The trick is to understand what makes a comment, tweet or full-blown marketing campaign explode — or implode. And for that you need to find…… Continue Reading
12 Authentic Ways to Engage with Your B2B Social Media Audience this Season
In the spirit of the holidays, we’ve come up with 12 inspiring and meaningful ways you engage with businesses and professionals in your social media network. Take a few minutes each day to follow through on one of these suggestions, and we guarantee you’ll generate the spirit of generosity among your B2B network. You can…… Continue Reading
12 Valuable Ways Bankers Are Using LinkedIn for Success
A few years back, one of the first groups that I trained on how to use LinkedIn was a group of mortgage lenders. The bank was new in the area and trying to establish its name in the community. The lenders all came from other financial institutions and were looking for ways to let past…… Continue Reading