Cathy Yerges is an experienced business woman who very much enjoys helping small businesses thrive. Below are a few topics she’d be happy to present to your company or organization.
To book Cathy to speak at your professional gathering, please email or call us at 608-622-7411.
101 Free & Low-cost Marketing Ideas for Your Business – 90 minutes
Small business owners and start-ups don’t have the money to spend on expensive advertising strategies. However, you can compete with a smaller budget if you market smarter. We will discuss a multitude of ways that you can market your business for little to no money. You’ll walk away with inspiration to implement one or two new strategies immediately in your business.
Using Social Media to Reach Your Business Goals – 2 hours
You’ve got big goals for your business! Do you know how you’re going to achieve them?
If your goals depend on you building community, becoming a thought-leader, engaging with others in your industry, staying top-of-mind, or better understanding your clients, you need to incorporate social media into your growth plan.
During this workshop, you will craft a 12-week plan for using social media to help you reach your business goals. This is a hands-on session. Come prepared to put pen to paper (or fingers to the keyboard) and focus on what you can really accomplish within the next three months.
Defining Your Customer Avatar: Who is your Ideal Customer? – 90 minutes
Truly understanding who your customer is will help you:
- Determine the best social platforms to be active on.
- Target your marketing dollars toward more effective advertising.
- Better understand the pains, pleasures, desires and wants of your customer.
- Deliver and develop better products/services that serve your customer.
We will work through the key areas to define your ideal customer and you will leave with a better understanding of how to serve your audience.