If you’ve been in business for long, you’ve heard that the key to being successful is to provide value to your audience. Even when there are dozens of competitors in your market, you can still set yourself apart by the value that you bring to your consumer. The question is, however, how exactly do…… Continue Reading
Category Archives: Business Growth Strategy
How to show gratitude for referrals on a startup budget
Referrals are the backbone for many businesses. Good business practice teaches us to show appreciation for every referral that comes our way. Some people do this by paying commission. Others do it by sending a note with a gift card. Others like to take their referral partners out to lunch. However if you’re just…… Continue Reading
How to Engage with Your Facebook Audience
Building a Facebook audience is one thing, but engaging with them to support your brand is something different. First, you must realize that your Facebook audience is not just a number of followers to your page. Your audience is made up of real people. People who want to be part of your story. Whether that’s to…… Continue Reading
How to Build Consistent Cash Flow for Your Business
Why did you start a business? You could be one of the 40% of small business owners that wants more FREEDOM to live your life however you want. Or perhaps you’re part of the 22% whose primary reason for starting a business is because you want to make a difference. Either way, your business is…… Continue Reading
How to Effectively Engage with Your Social Media Community
Sometimes we get so focused on increasing our numbers on social media that we forget why we wanted to build a social media community in the first place. If you’ve fallen into this trap, I’m going to offer you some handy tips for increasing engagement with the network that you’ve already built. Improving engagement…true, authentic engagement…with…… Continue Reading
8 SOCIAL MEDIA STRATEGIES FOR CREATING ENGAGING LINKEDIN COMPANY PAGES WITH YOUR AUDIENCE
LinkedIn Company Pages can be a great way to enforce your brand with your audience and create loyalty for your company. However, many small businesses struggle with producing content that solicits a reaction from the audience. Are your LinkedIn Company Page updates driving engagement? For some companies, a LinkedIn Company Page can be the most…… Continue Reading
Social Selling – Key Take-aways from Kim Garst at Social Boom 15
Social Boom 15, hosted by Kim Garst of Boom Social, featured a dynamic lineup of successful entrepreneurs in the social media, digital marketing, and relationship marketing arenas. This series of blog posts acts as a summary of the key take-aways from each presenter and offers an actionable idea for how you can implement the teachings…… Continue Reading
The 3 Phases of Growing Your E-mail List
Guest post by PJ Van Hulle How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE…… Continue Reading
Discover the Hidden Gold in Your E-mail List
Guest Post by PJ Van Hulle You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired. Here’s why “the fortune is in the follow up,” and what…… Continue Reading
New Ways to Get the Media Attention You Want
While traditional press releases are still the standard way to communicate timely news to the press, there are a number of new creative ways to bring attention to your business. Work a couple of these techniques into your routine and you will soon attract the media coverage you’re looking for. 1. Write a letter to…… Continue Reading