Even with recent changes to LinkedIn groups, there are plenty of opportunities to be found by participating in groups. By joining a few LinkedIn groups, you gain access to a multitude of people who weren’t previously in your network. By being members of the same group, you can now follow and comment on discussions…… Continue Reading
Category Archives: LinkedIn
LinkedIn Hack & What You Should Do
Public Service Announcement: On Wednesday, May 18, 2016, LinkedIn announced that an additional set of data from their users has been released which claims to be the email address and hashed password combinations for more than 100 million LinkedIn users. This data breach is a result of the same attack LinkedIn faced in 2012. In…… Continue Reading
LinkedIn Recommendations More Important with ProFinder
With LinkedIn’s launch of their ProFinder service, it’s even more important to make sure that your LinkedIn recommendations highlight your skills and demonstrate how you work to others. As you can see in the header of my LinkedIn Profinder account, LinkedIn highlights the number of recommendations that you received front and center. People can click on this link…… Continue Reading
Do I Need a LinkedIn Company Page?
A question that I’m asked over and over is, “Do I need a LinkedIn Company Page?”. That is quickly followed by, “Do I post to my LinkedIn profile or my Company Page?” In a nutshell, my answers, respectively, are “yes” and “both, but via sharing”. Let me explain. Everyone must start out with a LinkedIn…… Continue Reading
Why LinkedIn is Critical for Your Personal Brand
In a world of increased competition it is imperative that you stand out from the crowd when it comes to doing business. People don’t simple do business with companies; they do business with people. What you personally bring to the table is often the reason why you win (or lose) business. What we’re talking about…… Continue Reading
Why Your LinkedIn Profile Needs an Update in the New Year
Many people think that once they fill out their LinkedIn profile they are done, but that couldn’t be further from the truth. If you want to truly use LinkedIn for business, you need to update your LinkedIn profile regularly. Are you the same person you were a year ago? How about 6 months ago? I’m…… Continue Reading
12 Valuable Ways Bankers Are Using LinkedIn for Success
A few years back, one of the first groups that I trained on how to use LinkedIn was a group of mortgage lenders. The bank was new in the area and trying to establish its name in the community. The lenders all came from other financial institutions and were looking for ways to let past…… Continue Reading
7 Ways to Stop LinkedIn Notifications to Be More Focused
Within LinkedIn, there are a number of features that send emails or notifications to you when there is activity on your account or within your network. These LinkedIn messages will come through to your email inbox or your mobile device if you don’t modify the default settings within LinkedIn. All of these LinkedIn notifications…… Continue Reading
How Small Businesses Should Use LinkedIn
Cathy Yerges discusses how small businesses should use LinkedIn on the Social Monday Podcast. I had the privilege to talk with Bob Turner and Jason Goff on the Social Monday Podcast. We chatted about LinkedIn, specifically, how small businesses should use LinkedIn. Catch the full podcast here or read through the highlights below. Bob: Cathy,…… Continue Reading
8 SOCIAL MEDIA STRATEGIES FOR CREATING ENGAGING LINKEDIN COMPANY PAGES WITH YOUR AUDIENCE
LinkedIn Company Pages can be a great way to enforce your brand with your audience and create loyalty for your company. However, many small businesses struggle with producing content that solicits a reaction from the audience. Are your LinkedIn Company Page updates driving engagement? For some companies, a LinkedIn Company Page can be the most…… Continue Reading