“Using LinkedIn has helped me find other business-orientated prospects who have influence and know other potential customers. I focus on groups, location, and individual background when prospecting.
Follow-up is key and there are many ways to do it. I use LinkedIn messaging, phone (if available), or email. Sometimes a website listed on a LinkedIn profile will have contact information that allows me to reach the right person. With the connections I’m making, we can view each others profile to help establish a base comfort level and understanding of why we should connect on the phone or in-person.
Being a member of 50 groups is important. Occasionally, I add or delete groups to keep things fresh and vary the type of contacts I can engage with. I don’t necessarily have a defined target prospect that I am looking for. Rather, I am looking for someone that ultimately is looking for someone like me! ”
Bob, thank you for these tips! We’re happy to know that LinkedIn is playing a key part in growing your business.
We’d love to hear from others on how they are using LinkedIn in their business. Connect with us here or on LinkedIn.