LinkedIn is a tool, and like any tool, you need to use it the proper way to get the job done. Spending time on LinkedIn without a strategy or goal will leave you with little to show for your time and effort on the site.
With well-defined business goals and a good understanding for how to use LinkedIn, you can achieve great success in using LinkedIn to grow your business.
Before I can help any client with their social media marketing, we need to establish a solid foundation on which to build a social media strategy.
Developing a Strategic Plan for Using LinkedIn
For a quick overview of the process for using LinkedIn to generate leads, check out this presentation.
If you have a bit more time, watch this recorded training for even more strategy ideas.