If you want a truly unique why to communicate your message through social media, I suggest that you begin to incorporate infographics into your social media strategy.
According to Matt Fields in an article he wrote for Social Media Chimps, there are 6 reasons why infographics and work.
- Consumers have short attention spans
- We all face information overload
- Infographics are easy to understand
- People only retain about 20% of what they read
- Visual presentations are more engaging
- People love to share infographics
Here, to also explain why you should use infographics is an infographic created by infolicious.
If you are graphically challenged, you have a number of options for creating your own infographics. First, you can hire a firm like j6Design or infolicious to create one for you. Or, you can use an available app or software to create your visual presentation. I’ll be featuring some of the apps and software available for creating infographics in this series.
Please share your favorite infographic or app that you currently use to create visual presentations in the comments below. We may even feature your infographic or app in an upcoming post.