As you start to build your LinkedIn network, it’s important to consider who you want to connect with, why you want to connect to them, and how you can be of service to your network now. This short video explains this a bit more. If you have questions after watching the video, please post them…… Continue Reading
7 LinkedIn Groups You Need to Join
LinkedIn Groups are one area where true social engagement can take place. But, with over 2.1 million LinkedIn Groups, it can be difficult to know where to start. Here are 7 key types of groups that you should join. LinkedIn groups of your offline groups Are you part of a Toastmasters Group or a Lions…… Continue Reading
Is LinkedIn the Right Social Tool for Your Business?
On the surface, many business professionals have a hard time seeing how LinkedIn can help them in their work. If they aren’t searching for a job, or looking to hire an employee, they’re not sure what LinkedIn can do for them. That’s where we love to come in. When we start to learn more about…… Continue Reading
Build Your Virtual Assistant Business Through LinkedIn – Free Webinar
Cathy Yerges will be presenting a free webinar: Build Your Virtual Assistant Business Through LinkedIn. Course Overview During this webinar, we will discuss what kind of information should be shared on your LinkedIn profile to attract your ideal client. We will also demonstrate how to search for leads and how to grow your network of relevant…… Continue Reading
Social Engagement Take-Aways
I attended a Social Engagement seminar last week, moderated by Laurel Cavalluzzo of Madison Marketing Communications. Through the use of case studies from two local businesses, she shared these tips for building your social brand. You don’t have to be everywhere. Consider where your target market is hanging out online and start there. Make sure…… Continue Reading
Get Focused & Find Results With a LinkedIn Strategy
If you want to make efficient use of your time on social networking, you must have a strategy in place. In this video, I share four things to consider when building your LinkedIn strategy. Jot down your responses to these items to make the most of your time on LinkedIn: Set specific goals for using…… Continue Reading
Start Building Your LinkedIn Network Before You Need It
This past week, I had the pleasure to present two workshops at the Conference for Office Professionals organized by the Office of Human Resource Development at UW-Madison and the Madison Chapter of International Association of Administrative Professionals. The men and women present came from a variety of UW Departments, large Madison corporations, and individuals in career…… Continue Reading
Defining Your LinkedIn Goals and Strategy
You must have a GOAL for using LinkedIn so you know who you’re trying to reach and a STRATEGY so you can do so efficiently and effectively. Get specific about your goals for using LinkedIn. Who do you want to connect with on LinkedIn? Is it suppliers, prospects, employers, partners? Are you looking to become a…… Continue Reading
Are the Right Keywords in Your LinkedIn Summary?
When working with clients to improve their LinkedIn profile, I always ask them to provide me with a list of keywords that describe what they do in their profession. More often than not, they provide me with a list of soft skills that describe them, not hard skills used in a search function. For example,…… Continue Reading
Quick Tip: Add Handwritten Correspondence to Your Marketing Plan
April is National Card and Letter Writing Month and now’s a good time to review your marketing plan to make sure it includes handwritten cards or letters to your customers, prospects, and contacts. There’s no better way to stand out from the crowd and build a relationship, than with a handwritten note. As the folks at Metro…… Continue Reading