Keywords are a hot topic for LinkedIn users. They are the words that someone will type into the search bar, so we want to make sure that we are using the correct keywords in our LinkedIn profiles. For LinkedIn, it’s important to put your keywords in a variety of areas, so that when someone is…… Continue Reading
Where Do I Start with LinkedIn?
If you are new to LinkedIn, or aren’t sure where to start and feel a little overwhelmed, then this post is for you. I have 2 steps for you on getting started with LinkedIn. The first step is: identify your goal You really need to understand why you’re on LinkedIn. Is it right for the…… Continue Reading
Being Intentional About Your Social Media Networking
You often hear, especially in January, of people choosing a word for the year. My word for this year is INTENTIONAL and I am going to be intentional about the choices I make for my business. Those choices will filter down into the everyday actions of the things that I’m talking about, the things that…… Continue Reading
How to Add Symbols to Your LinkedIn Profile
LinkedIn doesn’t allow any special formatting for profiles. So, if you are looking for how to bold, italicize, or underline text on your LinkedIn profile, you’re out of luck. However, you can add some spice to your LinkedIn profile by sprinkling in a few Unicode symbols to help break up the text. Unicode symbols are…… Continue Reading
LinkedIn Groups for Relationship Building and Lead Generation
Even with recent changes to LinkedIn groups, there are plenty of opportunities to be found by participating in groups. By joining a few LinkedIn groups, you gain access to a multitude of people who weren’t previously in your network. By being members of the same group, you can now follow and comment on discussions…… Continue Reading
Providing Value: The Difference is in the Details
If you’ve been in business for long, you’ve heard that the key to being successful is to provide value to your audience. Even when there are dozens of competitors in your market, you can still set yourself apart by the value that you bring to your consumer. The question is, however, how exactly do…… Continue Reading
LinkedIn Hack & What You Should Do
Public Service Announcement: On Wednesday, May 18, 2016, LinkedIn announced that an additional set of data from their users has been released which claims to be the email address and hashed password combinations for more than 100 million LinkedIn users. This data breach is a result of the same attack LinkedIn faced in 2012. In…… Continue Reading
LinkedIn Recommendations More Important with ProFinder
With LinkedIn’s launch of their ProFinder service, it’s even more important to make sure that your LinkedIn recommendations highlight your skills and demonstrate how you work to others. As you can see in the header of my LinkedIn Profinder account, LinkedIn highlights the number of recommendations that you received front and center. People can click on this link…… Continue Reading
Best Practices for Sharing Curated Content
For most small business owners, content curation is a key element in building their social media strategy. When curating content, it’s important to “own” the content that you are sharing with your audience. By “owning”, I don’t me plagiarizing. Instead, I mean working to make it fit with your audience and further prove your…… Continue Reading
How Feedly Helped Me Define My Personal Brand
Your Business Brand vs. Your Personal Brand As a solopreneur it can be difficult to determine what you should be posting on social media as your company brand versus what you should be posting as your personal brand. For example, I have Twitter accounts for both BG3 LLC (@BG3LLC) and Cathy Yerges (@CathyYerges). I, like…… Continue Reading