Within LinkedIn, there are a number of features that send emails or notifications to you when there is activity on your account or within your network. These LinkedIn messages will come through to your email inbox or your mobile device if you don’t modify the default settings within LinkedIn. All of these LinkedIn notifications…… Continue Reading
How Small Businesses Should Use LinkedIn
Cathy Yerges discusses how small businesses should use LinkedIn on the Social Monday Podcast. I had the privilege to talk with Bob Turner and Jason Goff on the Social Monday Podcast. We chatted about LinkedIn, specifically, how small businesses should use LinkedIn. Catch the full podcast here or read through the highlights below. Bob: Cathy,…… Continue Reading
8 SOCIAL MEDIA STRATEGIES FOR CREATING ENGAGING LINKEDIN COMPANY PAGES WITH YOUR AUDIENCE
LinkedIn Company Pages can be a great way to enforce your brand with your audience and create loyalty for your company. However, many small businesses struggle with producing content that solicits a reaction from the audience. Are your LinkedIn Company Page updates driving engagement? For some companies, a LinkedIn Company Page can be the most…… Continue Reading
How to Remove a LinkedIn Connection
So, you’re glancing through your LinkedIn notifications to see who has sent you an invitation to connect and you accidentally hit the button to accept rather than decline the invitation. Or, you’re cleaning up your LinkedIn network and see a couple people you know longer want to be connected to. You may begin to wonder… How…… Continue Reading
Social Selling – Key Take-aways from Kim Garst at Social Boom 15
Social Boom 15, hosted by Kim Garst of Boom Social, featured a dynamic lineup of successful entrepreneurs in the social media, digital marketing, and relationship marketing arenas. This series of blog posts acts as a summary of the key take-aways from each presenter and offers an actionable idea for how you can implement the teachings…… Continue Reading
5 Big Reasons Why You Should Use Facebook Ads
5 Big Reasons Why You Should Use Facebook Ads If you’re looking for a quick and highly effective way to reach a massive audience, then Facebook advertising is an excellent social media strategy. Read on and we’ll look at five of the biggest reasons for this and why you should consider it implementing this social…… Continue Reading
Grow Your SEO – Traveling Book Club
I love a good book. And when the book gives me a few tips for helping in my business, all the better. My friend, Candy Phelps of iCandy Graphics recently passed along a copy of her new book, Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Could Understand. I was delighted to…… Continue Reading
To Connect…or Not (on LinkedIn)
I can guarantee in every LinkedIn training class that we do, we are asked “should I accept an invitation to connect from someone I don’t know.” Our response is “Yes” and “No”. LinkedIn is a networking platform so you should use it to meet new people. People you don’t know yet. After all, you wouldn’t…… Continue Reading
21 Tweet-Sized Tips for Realtors on Social Media Implementation
Social media is changing the way realtors build relationships with their clients and potential clients. While most real estate agents would cease to exist without their phone…and many have embraced the fact that they need a website and an email list, however, most have not quite figured out how to leverage social media into their…… Continue Reading
The 3 Phases of Growing Your E-mail List
Guest post by PJ Van Hulle How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE…… Continue Reading