Guest Post by PJ Van Hulle You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 14 years, your follow up systems leave something to be desired. Here’s why “the fortune is in the follow up,” and what…… Continue Reading
Looking for a way to support local business?
So many local and independent businesses depend on word-of-mouth referrals for their business success. Referrals, reviews, recommendations, engagement and endorsements are all forms of social proof. The next time you receive great service at a store or restaurant, enjoy a new locally made product, or have a problem taken care of by a local professional,…… Continue Reading
How to Stop Automatic Broadcasts
While you may be proud of your accomplishments, you might not want LinkedIn sending an e-mail to all your contacts every time you update your profile. The information contained in these automatic broadcasts includes any changes you make to your profile (employment, education, skills, etc.) as well as any recommendations you make and any new…… Continue Reading
What type of content should you share on LinkedIn?
When working with clients, one of their questions is often, “What should I post on LinkedIn?” Perhaps, people feel stuck when it comes to sharing content on LinkedIn because we know that LinkedIn is different from Facebook and Twitter, where almost anything goes. LinkedIn is a professional networking site, so your content should be of…… Continue Reading
New Ways to Get the Media Attention You Want
While traditional press releases are still the standard way to communicate timely news to the press, there are a number of new creative ways to bring attention to your business. Work a couple of these techniques into your routine and you will soon attract the media coverage you’re looking for. 1. Write a letter to…… Continue Reading
Are You Committing Any of the Following 7 Deadly Website Sins?
This post is inspired by a webinar hosted by BSETC, in which Scott Stratten, CEO of Unmarketing, gave his insight into the “sins” many business owners commit when designing their company website. Scott also suggested website best practices that can be used to counteract each temptation. The following synopsis may make you rethink your website strategy as you walk the…… Continue Reading
The Recipe for Marketing Success
Somewhere, a small business owner is banging his head against his desk in frustration. Why, you ask? Marketing. Advertising. Public Relations. Facebook. LinkedIn. Reach. Frequency. Effectiveness. These words, and a few choice others, are swirling around and around in his mind; a relentless tornado of buzz words. He doesn’t have the resources a larger…… Continue Reading
Blog, Blog, Blog
How is your business being viewed by others? Do people feel like they know you? Do they trust you? Sure, you have a Facebook page and a multitude of fans, a LinkedIn account with glowing referrals, and you can Tweet with the best of them. But, do you have a blog? More importantly, do you…… Continue Reading
Be Prepared Before Going Social
We all want to be liked. We all want our voices to be heard, or at least read, by the masses. Social media allows us to broadcast every tiny detail of our lives to hundreds, thousands, even millions of people. Anyone with an internet connection, whether it’s on a desktop, laptop, or smart phone,…… Continue Reading
Turning Followers Into Fans
In social networking it may seem like followers are what you want, but that isn’t always the case. Followers are just the beginning. What you really want are fans. Fans are the people who know and like you and will spread the word about your business. In order to turn your followers into fans, you…… Continue Reading