Somewhere, a small business owner is banging his head against his desk in frustration. Why, you ask? Marketing. Advertising. Public Relations. Facebook. LinkedIn. Reach. Frequency. Effectiveness. These words, and a few choice others, are swirling around and around in his mind; a relentless tornado of buzz words. He doesn’t have the resources a larger…… Continue Reading
Category Archives: Business Growth Strategy
Blog, Blog, Blog
How is your business being viewed by others? Do people feel like they know you? Do they trust you? Sure, you have a Facebook page and a multitude of fans, a LinkedIn account with glowing referrals, and you can Tweet with the best of them. But, do you have a blog? More importantly, do you…… Continue Reading
Be Prepared Before Going Social
We all want to be liked. We all want our voices to be heard, or at least read, by the masses. Social media allows us to broadcast every tiny detail of our lives to hundreds, thousands, even millions of people. Anyone with an internet connection, whether it’s on a desktop, laptop, or smart phone,…… Continue Reading
Turning Followers Into Fans
In social networking it may seem like followers are what you want, but that isn’t always the case. Followers are just the beginning. What you really want are fans. Fans are the people who know and like you and will spread the word about your business. In order to turn your followers into fans, you…… Continue Reading
How to Create a Gravatar
If you want to add some personality to the comments you make on various blogs, consider creating a gravatar. This will allow your photo or logo to appear along side your blog comments. If you want to add some personality to the comments you make on various blogs, create a gravatar. Click To Tweet Not only…… Continue Reading
Top Ten Ways to Get More Followers, Friends and Connections
Twitter, Facebook and LinkedIn are powerful and proven tools for online social networking, promoting your online work and getting to know people in the web world around you. The more people you have following you on your Twitter, Facebook and LinkedIn sites, the more likely it is that they will see what you’re doing and…… Continue Reading
The LinkedIn Engagement Process
LinkedIn offers vast opportunities for business professionals to expand their networks. With a clear understanding of who you are trying to reach through LinkedIn and a system for building engagement with new contacts, you can use LinkedIn to reach your business goals. Follow the steps of this LinkedIn Engagement Funnel to build your LinkedIn Sales Strategy. Identify…… Continue Reading
Ideas for Re-Marketing Your Existing Content
Odds are you have a wealth of information sitting on your laptop that’s just waiting to be shared with others. Perhaps, you have a speech outline you prepared years ago for a business presentation. Or maybe you have answers to frequently asked questions written out so you can respond easily when asked. You may even…… Continue Reading
Best Practices for Building a Permission-Based Email List
Email marketing can be a truly beneficial strategy to bring in more customers to your business and keep your existing customers loyal. However, if you build your list the wrong way, email marketing can jeopardize your reputation and dilute your return on investment. You want to make sure that your list is permission-based, not purchased,…… Continue Reading
Using LinkedIn to Generate Leads
LinkedIn is a tool, and like any tool, you need to use it the proper way to get the job done. Spending time on LinkedIn without a strategy or goal will leave you with little to show for your time and effort on the site. With well-defined business goals and a good understanding for how…… Continue Reading