If you want to make efficient use of your time on social networking, you must have a strategy in place. In this video, I share four things to consider when building your LinkedIn strategy. Jot down your responses to these items to make the most of your time on LinkedIn: Set specific goals for using…… Continue Reading
Category Archives: LinkedIn
Start Building Your LinkedIn Network Before You Need It
This past week, I had the pleasure to present two workshops at the Conference for Office Professionals organized by the Office of Human Resource Development at UW-Madison and the Madison Chapter of International Association of Administrative Professionals. The men and women present came from a variety of UW Departments, large Madison corporations, and individuals in career…… Continue Reading
Defining Your LinkedIn Goals and Strategy
You must have a GOAL for using LinkedIn so you know who you’re trying to reach and a STRATEGY so you can do so efficiently and effectively. Get specific about your goals for using LinkedIn. Who do you want to connect with on LinkedIn? Is it suppliers, prospects, employers, partners? Are you looking to become a…… Continue Reading
Are the Right Keywords in Your LinkedIn Summary?
When working with clients to improve their LinkedIn profile, I always ask them to provide me with a list of keywords that describe what they do in their profession. More often than not, they provide me with a list of soft skills that describe them, not hard skills used in a search function. For example,…… Continue Reading
Where to Begin with Social Networking
When getting started with social media, a business person can feel like they need to be part of every social network platform they hear of. In reality, it’s best to use the social media platform(s) that best match the message you are trying to convey. Get started with one and develop proficiency there before investing…… Continue Reading
Quick Tip: How To Do LinkedIn in 15 Minutes a Day
How to do LinkedIn in 15 minutes a day to keep yourself visible to your network: LinkedIn does not have to take hours a day. In fact, with a little time management and a system in place you can reach some consistent results in only 15 minutes a day. Respond to messages and invitations in…… Continue Reading
Google Your Name to See What LinkedIn is Showing About You
Odds are, if you Google your own name, your LinkedIn Profile will be on the first page of the search; and most likely in the first spot. That’s the power of LinkedIn. And that’s the power you need to tap into. People are searching for you and want to know more about you. Are you…… Continue Reading
Quick Tip: Add a Current Photo to Your LinkedIn Profile
It’s the dreaded ambiguous gray box of a profile with no picture. It’s not pretty and it’s not inviting to colleagues, hiring managers, or potential clients. Luckily, it’s a completely quick and easy fix. Social media is all about being “social,” so to start you need to give people an image to relate to you…… Continue Reading
The Next Big Thing in Business Networking is Here, and it is LinkedIn
LinkedIn is the next big thing for small business owners, and the time to be on board is now. Since 2002, LinkedIn has been the place for social networking for professionals. LinkedIn has more than 200 million registered users in more than 200 countries. LinkedIn is more popular than Facebook for social networking, says Performics, which…… Continue Reading
7 Ways to Engage Through Your LinkedIn Status Updates
Social media is supposed to be “social”. That means engaging and building relationships with real people. Simply having a profile on LinkedIn is not going to bring you a load of new prospects. Without consistent engagement, your time and space on LinkedIn will be wasted. Engagement also means having a dialog. Posting links and pushing updates…… Continue Reading