I just had a conversation with somebody yesterday about all the different social media platforms out there. It can get very confusing as to what platform you should be on. Where should you be sharing content and who should you be trying to reach on each site? Should it be Facebook, Twitter, Youtube, LinkedIn, or Pinterest…… Continue Reading
Category Archives: Social Media
Are Your Employee Policies Keeping Up with Social Media?
Employers have for years struggled with issues of employment law brought to light by the advent of email communication and the Internet. Now employers must also be aware of legalities surrounding social media use by employees. Having appropriate policies in place is a must, and the employee handbook seems to require ever more frequent updates.…… Continue Reading
Why You Need Infographics to Communicate Your Social Media Message
If you want a truly unique why to communicate your message through social media, I suggest that you begin to incorporate infographics into your social media strategy. According to Matt Fields in an article he wrote for Social Media Chimps, there are 6 reasons why infographics and work. Consumers have short attention spans We all…… Continue Reading
How to Drive Traffic from LinkedIn to Your Website
One of your goals for using LinkedIn should be to drive traffic to your website. After all, your website is where your prospect can learn more about you and where you can pitch the items you have for sale. So how do you encourage people to click over to your website? Follow these tips for…… Continue Reading
Is LinkedIn the Right Social Tool for Your Business?
On the surface, many business professionals have a hard time seeing how LinkedIn can help them in their work. If they aren’t searching for a job, or looking to hire an employee, they’re not sure what LinkedIn can do for them. That’s where we love to come in. When we start to learn more about…… Continue Reading
Social Engagement Take-Aways
I attended a Social Engagement seminar last week, moderated by Laurel Cavalluzzo of Madison Marketing Communications. Through the use of case studies from two local businesses, she shared these tips for building your social brand. You don’t have to be everywhere. Consider where your target market is hanging out online and start there. Make sure…… Continue Reading
Start Building Your LinkedIn Network Before You Need It
This past week, I had the pleasure to present two workshops at the Conference for Office Professionals organized by the Office of Human Resource Development at UW-Madison and the Madison Chapter of International Association of Administrative Professionals. The men and women present came from a variety of UW Departments, large Madison corporations, and individuals in career…… Continue Reading
Where to Begin with Social Networking
When getting started with social media, a business person can feel like they need to be part of every social network platform they hear of. In reality, it’s best to use the social media platform(s) that best match the message you are trying to convey. Get started with one and develop proficiency there before investing…… Continue Reading
Google Your Name to See What LinkedIn is Showing About You
Odds are, if you Google your own name, your LinkedIn Profile will be on the first page of the search; and most likely in the first spot. That’s the power of LinkedIn. And that’s the power you need to tap into. People are searching for you and want to know more about you. Are you…… Continue Reading
Free Guide: 10 Steps to Social Link Building
Download this new guide to access ten quick ways to start building inbound links using social media A business that doesn’t generate inbound links is like a car without gas: it exists, but doesn’t work. So how can you pump more gas into your business? Social media and blogging are great platforms for attracting…… Continue Reading