How to Drive Traffic from LinkedIn to Your Website

One of your goals for using LinkedIn should be to drive traffic to your website.  After all, your website is where your prospect can learn more about you and where you can pitch the items you have for sale. So how do you encourage people to click over to your website? Follow these tips for optimizing your opportunities from LinkedIn:

• Utilize all three website links. Even if you only have one site that you are directing people to, there are probably multiple pages on that site that you’d like to promote. Pick the most engaging pages and link them to your LinkedIn profile. For example, setting up your websites like this…

…will result in three options for attracting click-throughs to your site.

•  Be sure to include a call to action. Think about what you want people to do after they’ve viewed your profile. Add a link for the call to action. Some possible calls to action are:

—  Newsletter Sign-up

—  Consultation Request

—  Download a Whitepaper

—  Make an Appointment

—  Register for a Class

—  Take a Survey

—  Join you on FaceBook

• List a URL for a free taste item such as a video download, tip sheet or whitepaper in the body of your LinkedIn Summary. While the URL here, won’t be hyper-linked, it will be visible to the reader and if the offer is relevant, they’ll copy the URL into their browser to retrieve the free taste item.

• Include your website URL in the Advice for Contacting… section. LinkedIn encourages you to let others know that best way or reason to contact you. If you want people to connect with you on your website, be sure to mention it in this section of your profile.