So many local and independent businesses depend on word-of-mouth referrals for their business success. Referrals, reviews, recommendations, engagement and endorsements are all forms of social proof.
The next time you receive great service at a store or restaurant, enjoy a new locally made product, or have a problem taken care of by a local professional, give them a shout-out on social media.
Offer up a dose of social proof by giving one of these a try:
- Post a picture of you at the establishment or with the product to your social media accounts.(Remember to tag the business in your post.)
- Write a Yelp, Google or TripAdvior Review.
- Visit and “like” their Facebook Page. Invite your friends to like their page as well.
- Provide a recommendation on LinkedIn.
- Peruse their blog and leave a thoughtful comment.
Here’s an example from a photo that was shared on Facebook and Twitter a few weeks ago after a great event hosted by American Family’s Dream Bank.
These are easy things we can do to show our support for local businesses. Thanks for the reminders!
Kemya, thanks for stopping by.