2 Responses to Social Engagement Take-Aways

  1. Cathy,
    Point #4 came up in a social media presentation I delivered 2 weeks ago. I agree that simply “deleting” a comment is not the answer. Show your peeps that you are responsive and communicative.
    #7 is important too. Social media marketing is just one piece of the marketing puzzle (the presentation I mentioned earlier was about how to integrate social media into direct mail). Thanks!
    ~Debra

    • Debra, Thanks for the comments. I agree that social media is only a part of the puzzle. A brand needs a well thought out marketing strategy that covers all avenues of reaching their target market.

      If you have a link to any notes from that presentation, feel free to leave it here for others to follow.

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