If you are new to LinkedIn, or aren’t sure where to start and feel a little overwhelmed, then this post is for you.
I have 2 steps for you on getting started with LinkedIn.
The first step is: identify your goal
You really need to understand why you’re on LinkedIn. Is it right for the target audience you’re trying to reach? Is it right for the type of content you plan to share? If the answers to those questions are yes, then LinkedIn is the place to be.
The second step is: optimize your LinkedIn profile
This means you need to have a LinkedIn profile that is complete. There are a lot of sections to fill out in the profile. You have to have a certain amount filled in and listed before LinkedIn will mark your profile as complete.
I have a handy checklist for you that walks you through what to put in each section. The checklist contains 23 areas and each of these areas have little nuances to them.
Some key points to keep in mind:
Do you have a professional profile? Is it current?
Do you have a headline? Does it describe the benefit that someone would get from working with you?
Do the skills, keywords, and work experience listed appropriately tell your story?
Is your profile client-focused?
If you have any questions about completing and optimizing your LinkedIn profile after reading the free LinkedIn Profile Audit Checklist, please feel free to email me or post a comment below and I’ll be happy to answer your questions.