I attended a Social Engagement seminar last week, moderated by Laurel Cavalluzzo of Madison Marketing Communications. Through the use of case studies from two local businesses, she shared these tips for building your social brand.
You don’t have to be everywhere.Consider where your target market is hanging out online and start there.
Make sure you have a guiding road map (strategy)
Remember goals such as:
- Building relationships
- Implementing calls to action
- Driving a consistent brand message
Ensure you have resources to do it well.
Be realistic about the amount of time and energy you and your team have to invest in social media.
Issues arise. It’s okay. Deal with issues best you can.
We hate to think that someone will post something less than glamorous on our sites, but it will eventually happen. Address the situation in a timely manner and if needed take the conversation offline. However, as much as you want to, resist the urge to simply delete the comment. The issue will allow you the opportunity to show your human side and relate with your audience.
Look, Listen, Test, Learn and Modify.The social media world is constantly changing. There will be new social media platforms that emerge that could prove beneficial to your brand. Other sites my become less popluar. Listen to your market, launch a test campaign, analyze the results, and modify as necessary until you hit upon success.
Keep eyes open for new ideas from you customers and others – including other industries.There is a wealth of knowledge being shared on social media sites. Be alert to new ideas from everyone around you.
Integrate.Social media doesn’t work in a silo. You must integrate the content from your various marketing and social media platforms so they all work together. That’s when you’ll see the most success.
You have to analyze your results.
You can’t do social media in a bubble and hope that everything’s working. Analyze your metrics and make adjustments as needed. Some tools to help you monitor your progress include: Social Mention, Klout, Google Analytics, Feedblitz, among others.
For assistance in designing and implementing your social media strategy, the professionals at Linked for Business Growth and Peak Profits LLC are ready to help. Schedule a call with us today to discuss your needs.
Photo Credit: mkhmarketing.wordpress.com