Social Boom 15, hosted by Kim Garst of Boom Social, featured a dynamic lineup of successful entrepreneurs in the social media, digital marketing, and relationship marketing arenas. This series of blog posts acts as a summary of the key take-aways from each presenter and offers an actionable idea for how you can implement the teachings of these experts in your business.
“Social media by itself doesn’t sell diddly.” Kim Garst
I love this quote from Kim’s opening keynote at Social Boom 15. It encapsulates what I work to teach each of my clients. Without a bigger plan for how to nurture leads brought to you through social media, you will not see the results you hope for. You need a system for staying in touch and a plan for keeping top-of-mind with your prospects.
Social Selling is described as the intersection of:
- social media marketing
- digital marketing and
- relationship marketing
According to a Forbes article written by SAPVoice, “social selling is simply the process of helping social buyers become customers. [Companies are] trying to get potential customers to know, like and trust [them]. In order to do this, sales people need to learn new ways to reach prospects through their own social networks, to create and share valuable content and ultimately, to grow their personal brand.”
5 components of social selling:
- Tribe – People must be interested in what you have to offer and you need to attract them to you.
- Engagement – You want to build interaction with your tribe either on social platforms, blogs, or through email.
- Traffic – Social engagement should be driving traffic to your website or landing page.
- Conversion – Once on your site, people need to take action and move to the next step in your sales process.
- Content – Insightful content that addresses the needs of your audience is critical in social selling.
Discovering the type of content your audience wants may take some time. Once you hit upon a piece of content that gets a response from your audience, augment it into a larger blog post or an ebook and use this to drive even more traffic. From there, focus on converting a portion of your traffic into paying customers.
If you have a working system that includes all five components, the sale and the money will come naturally.
The first step to master social selling is to identify who your target audience is. Once you have this defined, it will be easier to know where to find them and how to engage with them. If you don’t already have a clear picture of your ideal client, download this free worksheet to help you get started.